TikTok is introducing a new feature that allows them to reduce the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform announced that it now features more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global release. This development coincides with a rise in AI content, driven by new content generation software.
The Broader AI Trend
It has been noted that almost 10% of the fastest-growing channels on another major platform only show AI-generated videos. A large amount of this material is classified as low-quality AI content, a phrase for substandard, mass-produced content that is often illogical or bizarre.
Our research shows that many people like content created using AI tools, including digital art to informative clips, and we intend to offer the community the option to adjust the amount of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are now over a billion videos on its network identified as made with AI. In total, over 100 m media items are added to the service each day, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Users will be in a position to reduce or increase the volume of AI content they view by opening the content preference feature in the application and choosing “AI-generated content”. Additional categories that can already be controlled under the filter include news, style, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules require users to label convincing artificially created content, and it bans dangerous AI impersonations of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the platform will henceforth apply an AI-generated watermark to content made using its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This action is aimed to stop users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is additionally launching a $2 million awareness program for specialists and institutions to create learning resources about using AI responsibly. This program will assist non-profit groups focused on teaching programming and robotics.
Platform Protection
The platform has defended its safety measures, during debate over plans to make redundant numerous safety staff in the UK. It is set to reduce hundreds of positions in its content moderation team in its British office, with labor groups and internet security professionals expressing worry that people are being substituted by AI moderation.
A company official stated that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it gets reviewed by humans. The company stated a significant reduction in disturbing and violent content reviewed by safety staff over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
